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"it was recommended to me by one of the VCs that invested in my first startup - unfortunately a bit late. it was like reading the post-mortem for my startup, except it was all written before we ever started.
_Don't do this, because that will happen._ Oh, crap, that's what we did, and that's what happened. [..] When we finally turned things around, I gave all the credit directly to this book. It is that good."