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When big corporation acts as if it cares about social issues, they are actually buying a better image, they do not really care.

@profispojka Reminds me of this quote about commercialization (paraphrased, hard to find original source)

"Everything that you loved in the past will be ripped off, recontextualized and sold back to you at a hefty premium."

Also this Banksy quote on advertising is apt -- trickygirl.wordpress.com/2012/

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