This seems interesting (via apenwarr):
**Q: Why is your multi-year epic project still not profitable?**
Because you don't understand how the "technology adoption life cycle" (the one
with visionaries, early adopters, mainstream, laggards, etc) really works. The
ultimate book on this topic is: "Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers" http://a.co/d/f3eDLqW
"it was recommended to me by one of the VCs that invested in my first startup - unfortunately a bit late. it was like reading the post-mortem for my startup, except it was all written before we ever started.
_Don't do this, because that will happen._ Oh, crap, that's what we did, and that's what happened. [..] When we finally turned things around, I gave all the credit directly to this book. It is that good."
@jb55 Wrt where we are on the bitcoin adoption curve, if there are 22m bitcoin wallets, and we are following a maximalist path where a significant amount of the globe adopts, I would argue you are not even into the "Early Adopters" phase whatever that means per the maths.
Your posts got me curious and I'm going to checkout Crossing the Chasm.