This seems interesting (via apenwarr):
**Q: Why is your multi-year epic project still not profitable?**
Because you don't understand how the "technology adoption life cycle" (the one
with visionaries, early adopters, mainstream, laggards, etc) really works. The
ultimate book on this topic is: "Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers" http://a.co/d/f3eDLqW
"it was recommended to me by one of the VCs that invested in my first startup - unfortunately a bit late. it was like reading the post-mortem for my startup, except it was all written before we ever started.
_Don't do this, because that will happen._ Oh, crap, that's what we did, and that's what happened. [..] When we finally turned things around, I gave all the credit directly to this book. It is that good."
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